Industry Focus:
IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.
Areas of expertise:
IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.
Areas of expertise:
IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.
Areas of expertise:
IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.
Areas of expertise:
IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.
Areas of expertise:
IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.
Areas of expertise:
IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.
Application Development & Deployment
Channels
Cloud Services and SaaS
Compliance
Computing
Consumer
Datacenter
Digital Marketplace
Document Solutions
Enabling Technologies
Enterprise Applications
Enterprise Systems
Green IT
Mobility
Network Infrastructure
Outsourcing
Pricing
Security Services
SMB
Software
Storage
Technical Computing
Telecommunications
Unified Communications
Valuation & Leasing
Verticals Virtualization
Stratégie commerciale
Pénétration de marché
Évaluation des opportunités
Attitudes grands comptes
Évaluation concurrence
Stratégie Channel
Feedback des Clients
État de l'art, analyse des motivations, des contraintes, des freins et des avantages d'une technologie ou d'un concept sur un marché spécifique.
Véritable outil de lead generation sur un portail, par mailing ou en face-à-face.
Présentation, modération lors d’un séminaire clients, prospects, partenaires…
Sessions de travail, préparation des lancements d’opérations marketing: stratégie d’entrée de marché, positionnement de la marque, construction des messages…
Recommandations s’appuyant sur une évaluation de votre offre, des besoins des clients, des tendances technologiques et des produits concurrents.
Contenu labellisé co-présenté en conférence de presse par vous et IDC.
Optimisation de votre impact media