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Practice Areas
About IDC Consulting
You can
always contact us with questions or to request more information.
E-mail us any time at idcconsulting@idc.com,
or call 1-508-872-8200.For our Europe, Middle East, Africa office, e-mail idcconsulting_emea@idc.com or call +44-208-987-7107
For our Asia/Pacific office, e-mail wlee@idc.com or call +65-6226-0330
Market Entry Strategy
- Fact-based consulting to guide market entry strategy and decision-making
- Global, regional, and local market entry strategy options
- Complete competitive analysis
Challenges
- Deciding whether to enter markets
- Establishing the opportunity and fit
- Determining how to go to market
- Evaluating the offerings, partners, channels, customer targets
- Creating a roadmap for effectively acting on the dynamics of complex or emerging markets
- Dealing with emerging competitive and partner scenarios
Solutions
Technology markets can be the most challenging in the world. Companies must create winning strategies in the context of rapid technology development and convergence, shifting market dynamics, and fierce competitive pressure. IDC is the market leader in assisting technology companies to develop winning strategies. IDC's broad and deep technology market insight enables us to assist you to see the opportunity, customer motivations, competitive threats, and pathways to success.
IDC's Market Entry Strategy Consulting Practice draws on its Consultants, Analysts, and proven tools and methods to help you identify and execute on new market opportunities. In a typical Market Entry Strategy consulting engagement, we will cover:
- Market sizing, segmentation, and forecasting
- Emerging and established competition
- Customer wants, needs, preferences, and behavior
- Channels, influencers
- Technology scan - sustaining and disruptive innovation opportunities, emerging and alternative technology
- Market roadmap development
Representative Methodologies
Opportunity Mapping - a unique, systems-based approach to market entry strategy and market evaluation.
Technologies Covered
See the complete list of technology areas we cover.
Customer Success Stories
Contact us for more information.
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