Technology Coverage Areas
Our expertise ranges across many areas. See what we cover here.
Customer Insight
- Customer segmentation analysis
- Customer satisfaction and brand loyalty analysis
- Decision making process: buyer wants, needs, requirements, and influencers
- Usage and attitude analysis
- Pricing and optimized feature sets: conjoint and discrete choice analysis of price, brand, and feature preferences
- Market models coupling IDC insight, forecasts, and knowledge with segmentation analysis
Challenges
- Understanding buyer motivations and perceptions to enable effective market and product decisions
- Differentiating between customer segments, enabling tailored product strategies and go-to-market programs that align with actual buyer wants and needs.
- Understanding customer feature preferences and willingness-to-pay to optimally bundle features and price products
- Measuring your product/brand strengths and weaknesses relative to your competitions'
- Developing a program to increase customer loyalty, build brand equity, and grow market share
Solutions
A priori customer segmentation (verticals, enterprise size) can be useful in analyzing opportunity, messaging, channels, and customer behavior. However, customers often cluster into segments in non-obvious, yet powerful ways. IDC's Customer Insight Practice can help you uncover powerful insight into your customers' behavior and needs with IDC's primary research and advanced statistic tools coupled with the market knowledge of experienced IDC market analysts.
Technologies Covered
See the complete list of technology areas we cover.
Customer Success Stories
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About IDC Consulting
You can
always contact us with questions or to request more information.
E-mail us any time at idcconsulting@idc.com,
or call 1-508-872-8200.