Technology Coverage Areas
Our expertise ranges across many areas. See what we cover here.
Customer Outreach and Sales Enablement
- Market position and value proposition development
- White Papers and related messaging and outreach vehicles
- Business value measurement metrics
Challenges
- Creating a compelling value proposition and message
- Demonstrating the business value of products and services
- Reaching customers in different markets and regions with consistent, yet tailored messaging
Solutions
IDC's Customer Outreach and Sales Enablement Practice focuses on helping you create and communicate compelling messages to your customers and prospects. IDC White Papers are authored by IDC analysts who first demonstrate market needs and then relate how your product addresses those needs. White papers and related tools and programs can help you generate and more effectively qualify leads.
- White Papers, Customer Case Studies, ROI metrics, and other content can be used as collateral to demonstrate your value proposition in print, electronic, and other media and forums.
- Measuring Business Value analysis and Software Tools can help bolster your sales force's value story, shorten the sales cycle, and close more business.
- Collateral tailored to local markets or customer segments
- Seminars, education events, webinars, and conferences that communicate value via IDC experts
Representative Methodologies
Technologies Covered
See the complete list of technology areas we cover.
Customer Success Stories
Contact us for more information.
About IDC Consulting
You can
always contact us with questions or to request more information.
E-mail us any time at idcconsulting@idc.com,
or call 1-508-872-8200.