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Practice Areas
About IDC Consulting
You can
always contact us with questions or to request more information.
E-mail us any time at idcconsulting@idc.com,
or call 1-508-872-8200.For our Europe, Middle East, Africa office, e-mail idcconsulting_emea@idc.com or call +44-208-987-7107
For our Asia/Pacific office, e-mail wlee@idc.com or call +65-6226-0330
Market Opportunity Assessment
- In-depth market segmentations and forecasts to support strategic planning
- Identification of high potential market segments to set new directions
- Tailored market trackers to monitor performance
Challenges
- Establishing a unified, cohesive, and exhaustive baseline to support effective, measured market strategy planning
- Aligning resources and assets with market potential
- Uncovering and forecasting emerging opportunities among other alternatives
- Monitoring and assessing performance against competition within segments
Solutions
Many companies already draw on syndicated IDC data to assist them in their strategy planning. IDC Consulting can extend and deepen this data and provide you with market segmentations and forecasts that reflect your company's specific product offering, regional, and vertical industry or solution taxonomy. This can enable your strategy team to focus on strategy rather than market segment model construction. Moreover, IDC's breadth and depth can improve your strategic planning insight by providing "feet on the street" perspectives from the hundreds of IDC technology and regional analysts around the world.
IDC Consulting's Market Opportunity Assessment models and tools typically cover a wide breadth and depth of product offerings, regional and country-level segments, vertical and enterprise size sectors, as well as solution areas, customer types, and environments.
Representative Methodologies
Segmentor and Sharebuilder - unique tools for sizing and evaluating market share and customer segmentation
Technologies Covered
See the complete list of technology areas we cover.
Customer Success Stories
Contact us for more information.
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